New Music Video

Kendrick Lamar - DNAOfficial Video

Kendrick Lamar DNA Official Video

Kendrick Lamar is back with another smash hit for the summer titled "DNA" taken from his fourth studio album "DAMN"which was released earlier this month. The video co-stars Hollywood star Don Cheadle and opens with Kendrick sitting down in what looks to be a police interrogation office tied up to what seems to be a lie detector test. Don Cheadle walks into the room and begins his interrogation but is somehow taken over by the lie detector machine, whilst hearing a muffled voice referring to police brutality. Don Cheadle taken over by the musical spirit of Kendrick Lamar is seen imitating the conscious rapper lyrics before a battle between the two commence; various other clips are shown throughout the video including some behind the scene footage of the rapper. The song is not only catchy and on its way to becoming a summer anthem but also spreads a positive message to people worldwide especially with what is currently going on in the world, something Kendrick does not shy away from is using his musical platform to speak/express himself on current issues and this video and song is no different. An assured heavy weight track for 2017 placing Kendrick on the top of the totem-pole for the 2018 Grammy nominations we would expect.